2022 Black Friday & Cyber Monday Optimisation Tips

Two huge sales-generating events, Black Friday and Cyber Monday, are around the corner. I'm sure you've already thought about the great deals and exclusive discounts you're going to offer - but have you thought about getting your website ready?


This year’s Black Friday will happen on 25th November, followed by Cyber Monday on November 28th. To make sure your website and content is all ready, we have prepared a list of Top 10 Black Friday Tips with our best ideas and advice for a successful Black Friday.



1. Get Your Marketing Ready

Marketing is key for making both new and existing customers aware that you will be participating in Black Friday and 📣 alert them to your offers. Many consumers rely on email newsletters and social media to find out about deals so make sure you are utilising these channels.


There will be a lot of marketing noise throughout the Black Friday weekend so make sure you go the extra mile to make yours stand out from the crowd!


2. Check Your SEO & Do You Keyword Research

It goes without saying that the more general ‘Black Friday 2022’/‘Cyber Monday 2022’ sale keywords will have so much competition for them across the bigger companies that unless you work for the likes of Amazon etc your time will be better spent elsewhere.