You’ve done a great job building your brand and creating a website that represents it. Now you have to make sure that all of that hard work translates into sales. If you are looking for an effective lead conversion tool, then you need to create a landing page!
Landing pages help increase your conversion rates and lower your cost-per-acquisition.
The main reason they’re so good at it is that promotional or product-specific landing pages are focused on a single goal. This goal matches the intent of the ad or email visitors clicked on to reach your page.
Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 5 more compelling reasons:
Why You Need to Create a Landing Page to Increase Your Conversions
1. Landing Pages Easily Generate Leads
If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. Too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away.
You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.
2. Landing Pages Increase Search Engine Rankings
The more landing pages you have, the more likely you are to be noticed by search engines, especially if they’re well made.
If you have a relevant landing page with organic content, it will definitely help to elevate your rank in search engines.
3. Landing Pages Can Help Reduce Ad Costs
A good page's message matches the messaging in your ad, which is good not only for customers but also for your ad costs and performance.
A decent message match can help improve your AdWords Quality Score as well as your Facebook Relevance Score. This could mean a higher ad ranking or a reduced CPC (cost per click) for your online ads across platforms.
If you don’t create a landing page relevant to your visitors’ search, your campaign will be penalised, which will result in lower ad visibility and ultimately less traffic to your website.
4. Landing Pages Improve Credibility & Trust
Your landing page gives you credibility in the eyes of your visitors. This is because when you develop a landing page for your visitor, you tend to solve a problem for them (one specific niche). Hence, visitors of your website will consider this and put their faith in your website. This gives your business credibility and starts a new relationship based on thought leadership and trust.
5. Landing Pages Help You Personalise Your Messaging
Once you’ve captured a visitor’s email address, you can send them relevant content, offers, and information via email marketing. Landing pages are incredibly useful tools for these messages as you personalise them to the individual. If you’re sending subscribers an exclusive offer, use a landing page!
Create a Landing Page Today and Instantly Grow Your Business
A landing page is a perfect way to attract a user to a given product or service. It allows for conversion increase through precise messaging that reaches a potential customer.
To make the most out of your landing pages, follow these best practices on how to create a landing page that converts.