Black Friday 2020 is just around the corner so it’s time to start focusing on your plans for what will probably be the busiest period your website has ever seen.
There is a lot of steep competition on Black Friday and a small gap in your process could cost you a sale. In order to reduce the risk of this happening, ensure that all your processes are optimised beforehand. It’s vital you review and test every step of the customer journey from search visibility through to the thank you pages.
Get Your Marketing Ready
Marketing is key for making both new and existing customers aware that you will be participating in Black Friday and alert them to your offers. Many consumers rely on email newsletters and social media to find out about deals so make sure you are utilising these channels.
There will be a lot of marketing noise throughout the Black Friday weekend so make sure you go the extra mile to make yours stand out from the crowd!
Check Your SEO
Make your website as easy to find as possible to increase your chances of attracting new customers. Not only should you focus on keywords related to Black Friday and your product offering, but also optimise around more general terms, such as Black Friday 2020. It is a highly competitive keyword, but there’s no harm in trying to get ranked for it!
Check your metadata and update any pages related to Black Friday 2020 so they are relevant and up to date with your offers.