Black Friday 2020 is just around the corner so it’s time to start focusing on your plans for what will probably be the busiest period your website has ever seen.
There is a lot of steep competition on Black Friday and a small gap in your process could cost you a sale. In order to reduce the risk of this happening, ensure that all your processes are optimised beforehand. It’s vital you review and test every step of the customer journey from search visibility through to the thank you pages.
Get Your Marketing Ready
Marketing is key for making both new and existing customers aware that you will be participating in Black Friday and alert them to your offers. Many consumers rely on email newsletters and social media to find out about deals so make sure you are utilising these channels.
There will be a lot of marketing noise throughout the Black Friday weekend so make sure you go the extra mile to make yours stand out from the crowd!
Check Your SEO
Make your website as easy to find as possible to increase your chances of attracting new customers. Not only should you focus on keywords related to Black Friday and your product offering, but also optimise around more general terms, such as Black Friday 2020. It is a highly competitive keyword, but there’s no harm in trying to get ranked for it!
Check your metadata and update any pages related to Black Friday 2020 so they are relevant and up to date with your offers.
Your Landing Pages
Once you have attracted customers to your site, you need to be able to keep them there. Your landing page needs to be attention-grabbing and informative with clear CTA’s to your offer. Here are some great tips on writing landing page copy that converts.
The customer interface needs to be user-friendly and give potential customers no excuse to turn away. And make sure discounts are clearly visible so that visitors know exactly how much they are saving.
And lastly, manage expectations! If you’re experiencing high volumes of traffic let customers know if there are any delays, or add something visually appealing to look at while they’re waiting for a page to load.
Thank You Pages
Your thank you pages have the potential to nurture leads and to be one of the highest converting pages on your site, and yet they’re often thrown together as an afterthought. So don’t forget to review these and optimise them for conversions.
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Tips and tricks to help you to increase your conversions
Final words of wisdom – don’t forget to optimise your pages for conversions!
Here are my top conversion tips to help you out:
1. Start Planning Now
Black Friday is something you should start thinking about today. If you leave things too late, there is a big chance that you could miss out entirely on the boosted business available.
2. Get Customer Service Ready
Get your team trained and prepared in advance ready for the increased traffic – satisfied customers can make or break a business!
3. Make Mobile a Priority