SEO and CRO: How to Drive Search Traffic That Converts into Customers

Are you optimising your content for Google AND for conversions? Are you combining your

SEO and CRO strategies? If not, then you should be!

SEO and CRO benefits


Because search engine optimisation (SEO) alone cannot deliver great results for your business on its own. You need to not only get clicks, you also need to convert those organic visitors into customers, this is where conversion rate optimisation (CRO) comes in.

While SEO and CRO have clearly defined roles to play (which we will explore next), they can also provide substantial cumulative gains, outweighing the value of each when used in isolation.

In this post, I share with you how SEO and CRO work together to drive rankings and conversions.

SEO and CRO - What Are There Roles?

"SEO is what brings people to your website and CRO is what gets them to convert."

The Role of SEO