The Importance of Thank You Pages in the Customer Journey

Are You Leaving Money on the Table With Your Thank You Pages?

Your thank you pages have the potential to nurture leads and to be one of the highest converting pages on your site, and yet they’re often thrown together as an afterthought.

In this article, I’ll share the importance of the thank you page in the customer journey, the key elements you need on the page and how you can increase conversion rates on your thank you page.

Why Are The Thank You Pages So Important?

How much thought did you put into your thank you page?

If you’re like many website owners, your thank you page is simply there to confirm someone has successfully opted in or completed a purchase. So what’s the big deal?

The big deal about your thank you page is that it marks a pivotal moment in the customer journey.

  1. The lead nurturing journey

  2. The customer retention journey

This is the point at which your user stops being a casual reader and tells you they’re interested in something, or they stop being a window shopper and become a paying customer.

Either way, that thank you page visitor is perfectly primed to take the next step in your sales process.

“Your thank you page marks the exact moment when a cold visitor becomes a warm lead.”

So how about your thank you page? Does it seize the opportunity to convert, or does it leave your prospects stranded with nowhere left to go?

Here are 3 key elements to put on your thank you page to start converting more leads to the next step in your sales process.

3 Key Elements to Put on Your Thank You Page

Every thank you page must have these 3 essential elements.

  1. A confirmation message

  2. A clear call to action

  3. Specific instructions on what to do next

Let’s dive into each of these elements in more detail.

1. A Confirmation Message

For a good customer experience, your thank you page must include a confirmation that the user’s action was successful.

A simple, “Thank you for subscribing!” or “Your order is complete!” will do just fine. Just make sure that it is clear to the user what just happened and what they should expect to happen next, if necessary i.e. someone will call you within 24hours.

But don’t stop here, if you want to stop leaving money on the table then you need to get your users to take another action straight away.

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2. Encourage further action – the Call to Action