eCommerce Metrics for Each Phase of the Customer Journey That You Should be Tracking

There are many ways to launch, grow, and scale an eCommerce business. But, if you don’t measure the results of your efforts, you’ll never know how to improve them.

There are thousands of eCommerce metrics you can track, but only some of them directly represent the state of your business and can be turned into actionable insights that help you grow.

In this post, I’ll cover the key eCommerce metrics to track throughout the customer journey.

Key Awareness Metrics

The awareness phase of the Customer Journey correlates with the marketing efforts for your business. This is the stage where the potential customer is first learning about your company, brand and products/service

As this is your first interaction with potential customers, it’s important that you focus your efforts on the right customers.  Spending time and money on people who are not your ideal customer, will be expensive, ineffective and a waste of your time.