Thank You Pages are an often overlooked but critical component of any conversion funnel. They are the pages that customers are directed to after completing a form or making a purchase, and they are an opportunity for businesses to create a positive user experience and increase conversions. Despite their importance, many businesses fail to optimise their Thank You Pages for maximum impact.
In this blog, we will explore the power of Thank You Pages and their potential to increase conversions. We will discuss what Thank You Pages are, why they are important, and how they can help businesses achieve their conversion goals.
We will also provide best practices for creating effective Thank You Pages and examples of businesses that have successfully leveraged them to increase conversions. By the end of this blog, you will have a clear understanding of the importance of Thank You Pages and how to optimise them to drive conversions.
What is a Thank You Page?
Thank You Pages are web pages that customers are directed to after completing a desired action, such as filling out a form or making a purchase. They are an opportunity for businesses to communicate appreciation for the customer's action and to provide additional value.
The primary purpose of a Thank You Page is to confirm to the customer that their action was successful and to reinforce their decision to engage with the business. By providing a positive user experience, Thank You Pages can help businesses build trust and brand loyalty.
Thank You Pages can also offer additional value to customers, such as access to exclusive content or resources, discount codes for future purchases, or links to related products or services. These offers can encourage customers to continue engaging with the business and can lead to additional conversions.
Examples of Thank You Pages include:
📨 After submitting a contact form, the customer is directed to a Thank You Page that confirms their message was received and provides additional information about the business and its services.
🛍️ After making a purchase, the customer is directed to a Thank You Page that confirms their order was received and provides an estimated delivery date, as well as a discount code for future purchases.
📰 After signing up for a newsletter, the customer is directed to a Thank You Page that confirms their subscription and provides links to related blog posts or resources.
In the next section, we will discuss how Thank You Pages can increase conversions and help businesses achieve their goals.
How Thank You Pages Increase Conversions?
Thank You Pages can play a critical role in increasing conversions and helping businesses achieve their goals. Here are several ways that Thank You Pages can boost conversion rates:
🌟 Provide a positive user experience: Thank You Pages can be an opportunity to create a positive impression on customers and reinforce their decision to engage with the business. By expressing gratitude and providing additional value, businesses can build trust and brand loyalty with customers, which can lead to increased conversions and repeat business.
🎁 Offer additional value or resources: Thank You Pages can provide customers with access to exclusive content, resources, or discounts that encourage them to continue engaging with the business. By offering something of value, businesses can incentivize customers to make additional purchases or take additional actions that can lead to increased conversions.
📣 Encourage social sharing and referrals: Thank You Pages can include social sharing buttons or referral links that encourage customers to share their positive experience with others. By leveraging the power of social proof, businesses can increase their reach and attract new customers, which can lead to increased conversions.
🔑 Reinforce brand identity and trust: Thank You Pages can be an opportunity to reinforce the brand identity and values of the business. By providing a consistent and cohesive message, businesses can build trust with customers and differentiate themselves from competitors, which can lead to increased conversions.
📈 Collect feedback and data for future optimisation: Thank You Pages can also be an opportunity to collect feedback and data from customers that can be used to optimise future marketing efforts. By soliciting feedback and analysing customer behaviour, businesses can identify areas for improvement and make data-driven decisions that can lead to increased conversions.
In the next section, we will provide best practices for creating effective Thank You Pages that can maximise their impact on conversions.
Best Practices for Creating Effective Thank You Pages
Now that we've discussed the ways that Thank You Pages can increase conversions, it's important to understand how to create effective Thank You Pages that maximise their impact.
Here are some best practices for creating Thank You Pages that can help increase conversions:
1. A Confirmation Message
For a good customer experience, your thank you page must include a confirmation that the user’s action was successful.
A simple, “Thank you for subscribing!” or “Your order is complete!” will do just fine. Just make sure that it is clear to the user what just happened and what they should expect to happen next, if necessary i.e. someone will call you within 24hours.
But don’t stop here, if you want to stop leaving money on the table then you need to get your users to take another action straight away.
2. Encourage Further Action – the Call to Action
Someone who has just chosen to take a step forward in their relationship with you, whether by virtue of becoming a lead or a customer, it's an ideal place for an invitation to further action.
You could upsell a product or service, sell a low value ebook? Or perhaps you want to encourage them to join a Facebook Group. The choice is endless!
Here are some examples of thank you page CTA's you could use:
Join your mailing list
Share on social media
Join a social media group
Sell a product or service
Ask them to register for a webinar or event
Cross sell a related product or offer
Ask them to create an account
Ask for feedback
Read most popular blog articles
Offer a Free discovery call
Ask them to follow you on Social Media
Recommend a friend incentive
There’s so many more you could choose but you get the idea!
3. Specific Instructions
Now you’ve added a call to action you need to get users to actually take you up on it, tell them what to do next.
For example if you want new subscribers to sign up for your webinar, you could tell them to “Click on the big red button below to save your spot on the live call”. (See how these instructions are way more specific than simply saying, “Register for the webinar”?)
Your instructions don’t need to be lengthy. The point here is to be precise– people need instructions more than you may think.
4. Add visual elements
Incorporating visual elements like images or videos can make your Thank You Page more engaging and memorable. This can help reinforce your brand identity and create a more positive experience for the customer.
5. Test and optimise
As with any marketing effort, it's important to test and optimise your Thank You Page to ensure it's driving the desired results. This can include A/B testing different elements like messaging or visuals, tracking user behaviour, and using customer feedback to improve the experience.
If there’s one page that can serve as a goldmine for your website – it’s not your product pages or the check out page, rather… it’s the ‘thank you’ page.
By following these best practices, businesses can create Thank You Pages that not only express gratitude to the customer, but also drive conversions and support long-term growth.
Examples of Effective Thank You Pages
To better understand how to create effective Thank You Pages, let's take a look at some examples of businesses that have implemented successful Thank You Pages:
Dropbox: After a user signs up for a Dropbox account, they are redirected to a Thank You Page that includes a clear message of gratitude and an invitation to download the app. The page also includes visual elements like images and icons to make the experience more engaging.
HubSpot: After a user fills out a form to download a free ebook from HubSpot, they are redirected to a Thank You Page that not only expresses gratitude but also provides access to additional resources like webinars and templates. This encourages users to continue engaging with HubSpot and potentially convert into paying customers.
Hootsuite: After a user signs up for a free trial of Hootsuite, they are redirected to a Thank You Page that offers access to a free social media course. This not only provides additional value to the customer, but also encourages them to learn more about social media marketing and potentially become a paying customer.
Canva: After a user creates a design on Canva, they are redirected to a Thank You Page that offers suggestions for additional designs they can create, as well as the ability to share their design on social media. This encourages users to continue using Canva and potentially become paying customers.
Convert More: after downloading a freebie lead magnet you are redirected to a thank you page that gives you the link to the freebie and then shows you a discounted offer to purchase a website audit. Download the landing page checklist here to see the thank you page.
These examples demonstrate how effective Thank You Pages can be used to not only express gratitude, but also drive further engagement and conversions. By incorporating best practices like clear messaging, visual elements, and calls-to-action, businesses can create Thank You Pages that support their growth and success.
Helping You Get The Most Out of Your Thank You Pages
Thank You Pages can be a powerful tool for businesses to increase conversions, improve customer loyalty, and support long-term growth. By creating effective Thank You Pages that incorporate best practices like clear messaging, visual elements, and calls-to-action, businesses can express gratitude to their customers while also encouraging them to take further action.
It's important to remember that Thank You Pages are not just a way to acknowledge a customer's action, but also an opportunity to provide additional value and incentivise future engagement. By testing and optimising Thank You Pages, businesses can ensure they are driving the desired results and supporting their overall marketing efforts.
Overall, Thank You Pages should not be overlooked as a key component of a successful marketing strategy. By implementing effective Thank You Pages, businesses can improve the customer experience and drive long-term growth.