Use These 4 Features on Your Thank You Pages to Boost Conversions

As a consultant, I’ve witnessed something that needs fixing: website owners and marketers are casually disregarding a crucial part of the funnel and a critical landing page in their campaigns.

They’re overlooking a part of the funnel that has a huge impact on 1) retaining your converted visitors and 2) actually increasing conversion rates.

When my clients hire me to help optimise conversion along the customer journey, I see the same thing time and again: this idea that the journey ends when the visitor hits “sign up or buy”? But it shouldn't stop there - the journey continues over on your thank you pages!

Are You Leaving Money on the Table With Your Thank You Pages?

Your thank you pages have the potential to nurture leads and to be one of the highest

converting pages on your site, and yet they’re often thrown together as an afterthought.

In this article, I’ll share the importance of the thank you page in the customer journey, the key elements you need on the page and how you can increase conversion rates on your thank you pages.

What is a Thank You Page?

Your thank you page is exactly where you start to retain your new customer and make sure they keep coming back for more.

So we’re all on the same page, let’s define what a thank you page is. A thank you page is the page customers are redirected to once they’ve converted in some way: subscribing to your blog, signing up for your service or purchasing that really cool thing you sell with free shipping. Here is an example of one of mine - thank you page example

Why Are The Thank You Pages So Important?

How much thought did you put into your thank you page?

If you’re like many website owners, your thank you page is simply there to confirm someone has successfully opted in or completed a purchase. So what’s the big deal?

The big deal about your thank you page is that it marks a pivotal moment in the customer journey.

- The lead nurturing journey

- The customer retention journey

This is the point at which your user stops being a casual reader and tells you they’re interested in something, or they stop being a window shopper and become a paying customer.

Either way, that thank you page visitor is perfectly primed to take the next step in your sales process.

Your thank you page marks the exact moment when a cold visitor becomes a warm lead.

So how about your thank you page? Does it seize the opportunity to convert, or does it leave your prospects stranded with nowhere left to go?

Here are 4 key elements to put on your thank you page to start converting more leads to the next step in your sales process.

5 Ways You Can Increase Conversion Rates (and retention) Using Thank You Pages

- A confirmation message

- A clear call to action

- Specific instructions on what to do next

- Promote your blog

- Promote your social media

Let’s dive into each of these elements in more detail.

1. A Confirmation Message

For a good customer experience, your thank you page must include a confirmation that the user’s action was successful.

A simple, “Thank you for subscribing!” or “Your order is complete!” will do just fine. Just make sure that it is clear to the user what just happened and what they should expect to happen next, if necessary i.e. someone will call you within 24hours.

But don’t stop here, if you want to stop leaving money on the table then you need to get your users to take another action straight away.

2. Encourage Further Action – the Call to Action

Someone who has just chosen to take a step forward in their relationship with you, whether by virtue of becoming a lead or a customer, it's an ideal place for an invitation to further action.

You could upsell a product or service, sell a low value ebook? Or perhaps you want to encourage them to join a Facebook Group. The choice is endless!

Here are some examples of thank you page CTA's you could use:

  • Join your mailing list

  • Share on social media

  • Join a social media group

  • Sell a product or service

  • Ask them to register for a webinar or event

  • Cross sell a related product or offer

  • Ask them to create an account

  • Ask for feedback

  • Read most popular blog articles

  • Offer a Free discovery call

  • Ask them to follow you on Social Media

  • Recommend a friend incentive

  • There’s so many more you could choose but you get the idea!

3. Specific Instructions

Now you’ve added a call to action you need to get users to actually take you up on it, tell them what to do next.

For example if you want new subscribers to sign up for your webinar, you could tell them to “Click on the big red button below to save your spot on the live call”. (See how these instructions are way more specific than simply saying, “Register for the webinar”?)

Your instructions don’t need to be lengthy. The point here is to be precise– people need instructions more than you may think.

4. Promote your blog

Point customers to where they can continue reading articles on a specific topic that you know they already care about.

This will increase their time on your site, increase engagement and keep them connected to you.

5. Promote your Social Media

Point customers to where they can connect with you on social media. Or depending on want bought them to this page you could add social share buttons to share the offer/resource they just purchased/signed up for.

If there’s one page that can serve as a goldmine for your website – it’s not your product pages or the check out page, rather… it’s the ‘thank you’ page.

Helping You Get The Most Out of Your Thank You Pages

The thank you page is a critical piece in your custom journey, and it deserves to be treated like an asset rather than an afterthought.

After reading this post, hopefully, you have a clear idea of how to improve your thank you page and turn it into a conversion asset.

Remember to do the following with your page:

  • Communicate your genuine appreciation

  • Tell readers what to expect moving forward

  • Give readers a CTA

If you need help with optimising your thank you pages then get in touch today and I’ll be happy to help.