10 Best Lead Magnet Ideas to Grow Your Email List


Email lists - they’re one of the greatest assets your business can have. But, you have to work pretty hard these days to get people to give up their email addresses.


So, what the best way to do this? Simple, you create a great lead magnet!


Lead magnets aren't new - they’ve been an essential marketing tool for decades.


With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers - for example, a free ebook or an SEO checklist.


In this article I am going to share with you my best lead magnet ideas and best lead magnet examples to help get you started. But, first I'm going to explain what a lead magnet is and what makes a good lead magnet. (or if you want to skip to the top 10 lead magnet examples click here)


What is a Lead Magnet?

A lead magnet is a resource or other item of value that businesses use to collect leads. The business asks the visitor to provide contact information, such as an email address, in exchange for the lead magnet.


Lead magnets are typically promoted on an optimised landing pages for lead generation. These lead magnet pages are geared up for the conversion, their sole purpose is to get the user to sign up for the lead magnet without any distraction.


Here are some lead generation landing page examples:


Example 1 - Landing page checklist landing page


example landing page for lead magnet

Example 2 - Landing page for a downloadable guide