The product page is usually the last thing that separates a window shopper from a buying customer - so you need to get it right. In this article I am going to show you how to improve conversion rates by optimising your product pages for sales.
Improved conversion rates are the key goal for any eCommerce store. Marketing costs money, so the higher your conversion rate, the more bang you get for your buck!
Turn More Visitors into Buying Customers
Every product page has just one job – it needs to convince the visitor that the product is worth buying. Let me show you how to improve conversion rates instantly by making sure your pages have the following:
1. Good Site Speed and Navigation
Consumers are getting more impatient than ever. They’ll leave your site if it’s either too slow to load, or it’s taking them too long to find what they’re looking for.
And make sure it is optimised for mobile - it's surprising how many websites still don't think about mobile browsing.
2. Show Delivery and Shipping Information
Clearly display your delivery information and costs - surprise costs at checkout have been proven to reduce your conversions. And If you offer free delivery then make sure you shout abo