How to Write an About Us Page That Turns Visitors into Customers

It does not matter what niche or industry you’re in, after your homepage, your about page is the most important supporting asset that you can possibly include on your main website. So learning how to write an about us page is a must.

In a recent study conducted by KoMarketing, 52% of respondents said the first thing they want to see when they land on a website is a company’s ‘About Us’ page.

Why is Your About Us Page So Important?

Today, audiences are looking for more than just products and services. They are looking for products and services from brands that they connect with and share their personal values with.

Your about us page is a valuable opportunity for your prospects to connect with who you are, what you do and why you do it.

What’s the first thing do you do when you meet someone new? Look for similarities. You discuss your backgrounds, favourite shows on Netflix, places you like to go and much more

Ever wonder why we do that?

Simple, we search for a connection, something that links us to the person in front of us, we want to find out if this person is one of “our kind”, are they trustworthy? Do you share the same values and experiences? Are we like each other? Are they credible?

Do we share any common experiences? Is she credible? Do I like her? Are we similar? In a world with 7.5 billion people, we’re constantly searching for meaningful connections, trying to eliminate the loneliness and find