Wordpress SEO: How to Optimise Your Website

seo for wordpress image

Just creating a website isn’t going to get you sales in your business, to do that you need to build traffic. The more traffic (visitors) to your site the more chance you have of converting them.

There are many ways to do this and one of the most popular ways to do this is using SEO (search engine optimisation) techniques. These are various things you can do to improve your chances of your website being seen in the search engines, such as Google. So when people type in search terms your site is more likely to show up.

In this article I’m going to walk you through Wordpress SEO, how to optimise your website, Wordpress SEO best practices and how to use Yoast SEO for your website.

10 Simple ways to boost SEO for WordPress websites

If you have a WordPress website then by actioning these 10 points you can hopefully improve your chances of your website being found in the search engines and increase your traffic.

Wordpress SEO: How to improve your Wordpress SEO….

1. Make sure you choose Wordpress SEO friendly themes

The first thought when it comes to choosing a theme for WordPress are the layout options it offers you. But there's so much more to it than that. You will need to make sure that the theme you choose is mobile and tablet responsive, loads quickly and is updated regularly, as well as being optimised for the search engines.

Avada, Astra and Divi are three of the most popular themes for WordPress that cover all of the above and can also be used with page builders such as Elementor and Divi Builder so you can easily create any layout with the added bonus of giving you a boost in Google.

2. Install a Wordpress SEO plugin

When it comes to being able to improve your SEO in WordPress, installing an SEO plugin is one of the first places to start.

Using an SEO plugin such as Yoast SEO in Wordpress or Smartcrawl give you a variety of options to add keywords and meta descriptions to your post as well as making sure your content is optimised for the search engines.

Once you have entered your keyword for that page or post, SEO plugins give you recommendations on how to improve your SEO for that keyword such as changing the meta description of the page, adding image alt tags, using the keyword in headers and adding more of the keyword to your text.

I always recommend that you also use your own common sense when using these plugins as by using too many of certain keywords may make your content unreadable, which can damage your SEO rather than improve it.

3. Change permalink structure

The permalinks for a page or post is the URL you see in the address bar. So why is permalink for SEOan important thing to get right?

Using your keyword in your permalink tells the visitor (and the search engines) what your pages are about and improves your SEO for a WordPress website. But it’s also the structure of the permalink that’s really important.

If you go to your WordPress dashboard and click settings then permalinks you will see a number of different structures. The one you want to be using is post type, this is the one that will show your post/page title in the URL, others such as plain or numeric just show numbers after your website name.

4. Create a sitemap for SEO

One of the most important things to do to boost your SEO in WordPress is to create a sitemap and let the search engines actually know you are there.

If you use an SEO plugin such as Yoast or Smartcrawl there is on option on both to create a sitemap. This is a map of the pages, posts and other files on your website and how they connect with each other.

You can then use this sitemap URL to the search engines so they can crawl your site more effectively. To submit to Google we use Google Search Console, where you can sign up for free and submit your sitemap URL so that you not only tell Google your website is there live on the web but show how it is structured so Google can find all your website pages and files and what links to what so it can crawl it more easily.

5. Use header tags for SEO in your content

There are so many people I see that use headers randomly throughout their content to highlight certain parts of their text, even in paragraph text! This is no good for SEO, as there is no hierarchy or clear idea of the flow of text.

Only one H1 (or header 1) should be used on a page/post and this is for the title of the page or first headline (using a keyword in this is also great tip!). The reason we don’t use this again is because we don’t want to confuse the search engines on what the page is about.

Further headers would then use H2 or H3 within H2 sections and so forth. This g