What Are The Best Keyword Research Tools in 2022?

Are you looking for the best keyword research tools for SEO?

Best keyword research tools
Keyword research is a crucial element of modern SEO

Keyword research is a crucial element of modern SEO. Whether you’re kick-starting an old blog or developing your content strategy for a new one; good quality keywords are one of the most efficient ways to attract consistent, quality traffic to your site. I've compiled a list of some of the best keyword research tools to help you conquer your content.

In this article, I’ll share the very best keyword research tools that experts use to grow their website traffic. So instead of wondering 'what are the best keyword research tools' bookmark this post and use it as a guide.

What is a Keyword Research Tool?

A keyword research tool helps you find topic ideas that people are searching for on search engines like Google.

This helps you find content ideas that your customers are looking for. You can then plan your content strategy to cover those topics in your blog posts and landing pages.

Keyword research tools also help you see both seed keywords and long-tail keywords where your competitors are ranking on the top. You can then improve your content to target those keywords and steal their traffic.

That being said, let’s take a look at the best keyword research tools for SEO that you can use.

6 Best Keyword Research Tools

1. Google Search Console

I'm putting this as number one because I think it's a really useful tool to find keywords and boost traffic to existing keywords. I use this tool all the time to find low hanging fruit for my clients.

Google Search Console isn’t a traditional keyword research tool but it does have a feature that makes finding great keywords easy.


> The Performance Report!

This report list out the pages on your site that get the most clicks from Google (and the exact keywords that brought them there).

From this list you can find your low hanging fruit - Opportunity Keywords!

These are Keywords where you rank between #9-#20 (page 2) in Google for a specific keyword. With little extra on-page SEO, you can find help boost these keywords from page 2 to page 1.

I think this is an underrated keyword research tool so make sure you're using it!

2. SEM Rush

SEM Rush is a complete SEO tool suite to carry out keyword research and improve your SEO rankings.

Using the Keyword Overview tool, you can type in a keyword and get a full picture of everything you need to know. This includes how many people search for the keyword (monthly search volume), whether it’s growing in popularity or becoming less popular (the Trend), similar keywords and much more.

You can also type in any competitor’s website in the Domain Overview to see their organic search terms, keyword data, and other organic traffic metrics.

3. Ubersuggest

Ubersuggest is a free tool from Neil Patel that offers search volume data, keyword suggestions, an idea of how difficult your keyword will be to rank for (keyword difficulty), and more. It's also my go to tool! I find it so quick and easy to use.

As well as seeing lots of suggestions for related keywords, you can view a table of the top 100 Google results for that keyword, with estimated visits, number of backlinks, a domain score, and a total number of social shares.

Just like SEM rush you can also research your competitors and find any gaps you have with regards to keywords, content and backlinks.

It also has a handy project planner that you can use for your own website, keep track of your keyword rankings and see where you can make improvements. I love the email alerts I can from my projects as they always give me the kick I need to make changes.

4. Ahrefs

Ahrefs is another popular keyword research tool that offers similar features to SEMrush and Ubersuggest. Using Ahrefs keyword explorer, you can come up with keyword ideas simply by typing a keyword into the search box. You’ll then see a whole list of keyword suggestions.

It also has lots of other features like - what your competitors are doing, new keywords and keyword movements, reporting etc.

5. Google Keyword Planner