No sales funnel is really ever complete without a landing page. The reason is, you need one to convert your traffic to leads and sales.
In this article I'm going to explain to you what is a landing page for a website, why it's important to use them, the key elements you need when building a landing page, and finally some of my favourite landing page examples.
But first, lets get clear on what is a landing page in a website and why you need one.
Here are some shortcuts if you want to skip ahead
What is a Landing Page for a Website?
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
It’s this focus that makes building a landing page the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.