Steady flow. Qualified leads. Sales pipeline. If you’re a business owner, those three phrases are a major key to your success. They describe the essence of lead generation. It doesn’t matter what type of business you own or manage. Having a steady flow of qualified leads in your sales pipeline is a must. So what's an effective way to get leads? Simple - build a landing page for lead generation!
Building your first lead generation landing page can seem intimidating to any newbie (sometimes even to a seasoned marketer).
But creating and optimising your first lead generation page doesn’t have to be scary — or require the skill of a ninja marketing professional. It’s all about having the right lead generation strategies, the tools for lead generation and the passion to make it work.
In this article, I’ll teach you what a landing page for lead generation is and how to optimise your process for high conversions in three steps. Sound like a plan? Then let’s get started.
What is a Landing Page for Lead Generation?
A lead generation landing page is essentially a page that invites users to subscribe, buy, or sign up.
It represents the very beginning of the conversion funnel where customers enter their information in exchange for a resource. This information typically includes things like their name, email and phone number.
While the information collected is then used to nurture that prospect closer to closing a sale.
The 3 Steps You Need to Know
To start generating leads from your website, your user will need to go through the following process...
"Your job is to look at each step, making sure it's as compelling and user-friendly as it can be so you maximise leads (and sales!)"
Step 1. Make an Irresistible Giveaway
You first need a freebie to entice your website user to click on (and give their details) - content that connects with your customer. Here are some of the most popular lead generation content:
- Free guides to download
- Free mini course