Your headline is the first thing your visitors sees when they land on your page. Make a great
first impression with your headline and the visitor stays, make a bad one and they bounce. It’s as simple as that. So how do you take your headline strategy from boring to thrilling and learn how to write headlines that convert?
Easy - keep reading!
The best headlines compel consumers to keep reading!
First i'll discuss the key elements all great headlines need. Then, i'm going to share with you my own examples of catchy headlines, the formula's I use and how to write headlines that convert.
5 Elements Your Headline Needs to Include
1. Use Compelling Words
When writing catchy headlines, always try to use compelling words. Use numbers to convey value. Replace overused adjectives with descriptive words that help you stand out and say something unique. Ask questions, include calls to action, and try using strong language that gets attention.
2. Keep It Short
Keep your titles short and sweet yet completely unique. In most cases, headlines under 55 characters and around six words tend to perform best on all accounts.
3. Promises a Benefit to the Reader
If your headline isn’t useful to readers, they likely won’t continue reading the rest of your copy. If you can include a big benefit in your headline, you dramatically increase the chances of hooking your readers
4. Be Specific
Your headline should always be clear and specific so that readers know that it’s intended for them.
5. Add Curiosity
You need to trigger curiosity to encourage the reader to keep scrolling.
55 Great examples of Catchy Headlines
Creating attention grabbing headlines for each piece of content doesn’t have to be difficult or time consuming. By using the following 50 formula's you can create your own catchy headlines in no time.
How to Write Headlines for High Converting Sales Pages
Your sales page headline needs to be eye catching, to the point and showing the reader what the benefit is to them. A great headline will increase your conversions. Use these headline formulas to increase conversions:
The Best Way to Get X Without Y
e.g. The Best Way to Get Ripped Without a Gym Membership
It’s Time to Turn Your X into Y
e.g. It's Time to Turn Your Side Hustle into a Business
You’re Just [# amount of time] Away From [desired result]
e.g. You're 6 weeks Away From Your Beach Ready Body
It’s Time We Take the [stress/frustrations/worry/etc.] Out of [thing your offer is about]
e.g. It's Time to Take the Stress out of Your Website Design
Say “bye-bye” to [undesired result] and Hello to [desired outcome]
e.g. Say bye bye to Your Floordrobe and Hello to Your Organised Wardrobe
You're Running out of X Here's How to Fix it
e.g. You're Running out of Energy! Here's How to Fix It
We need to talk about X it's a Y
e.g. We need to talk about AI, it's a game changer
You'll be X if you miss this guide to Y
e.g. You'll be sorry if you miss this guide to writing catchy headlines
Try X and Get Y
e.g. Try pilates and get a Six Pack
The Unbelievably Easy Way To [Accomplish Something]
e.g. The Unbelievably Easy Way To Increase Your Website Traffic
The Guaranteed Method For Avoiding [Common Mistake]
e.g. The Guaranteed Method For Avoiding Student Debt
How to Write Catchy Headlines for Lists
List-style articles offer easy ways for your audience to learn about a topic, but that doesn’t mean they should have boring headlines. Try one of these attention grabbing headline formula's:
# Tools You Need for X
# Simple Formulas for X
# Essential Examples of X
Try These # Strategies for X
# Easy Places to Find X
# Questions to Ask When You’re Doing X
# X Every Y Should Have
# Habits of Successful X
# Signs You Should X
# Must-Have Trends for X
# Things [Something Interesting] Says About You
# Little-Known Ways To [Accomplish Something]
How to Write Attention Grabbing Headlines for In-Depth Articles
Whether you’re offering expert advice or publishing a comprehensive guide about a topic, you want to position your content as the definitive guide. Use these headline templates to drive results:
Everything You Need to Know About X
X: The Definitive Guide
The Complete Guide to X
How I Did X: The Complete Guide
# Essential Steps to Doing X
# Most Effective Strategies for X
# Foolproof Tips for Doing X
What Is X? The Only Guide You Need
How I Did X and You Can, Too
You’re Doing It Wrong: X
How to Write Headlines for Groundbreaking Posts
If you want to help your audience make major changes and drive substantial results, you’ll need to get their attention first. Try out these head-turning headlines:
# Outrageous Examples of X
# X Mistakes You Can’t Make Again
What No One Tells You About X
# Secrets to Doing X
Stop Making These # Mistakes
# Wrong Ways to Do X
How to Completely Reinvent X
# Amazing X to Do Right Now
X: What I Wish I Had Known
Little-Known Ways to X
How to Write Headlines for How-To Guides
Tutorials and educational guides can serve as essential resources for your audience. Use these headline samples to drive interest and shares:
How to Do X and Get Y
How to Deliver X in # Days
An Easy Guide to Doing X
The Only Guide You Need to Do X
The Fast Way to Do X
Stop Doing X and Do Y
Use These # Tips to Do X
How to Do X in # Simple Steps
How to Tell if X
How to Get More X
How to Find X
You're Running out of X Here's How to Fix it
Write Better Headlines to Increase Your Conversion
Rate
The best headlines convince your audience to click. Of course, you have to follow up with amazing copy, but that’s a topic for another post!
Headlines shouldn’t come as an afterthought to you, so don’t leave them until last. Remember, they are your only chance at making a good first impression on future customers.
So, don’t let tedious headlines drive your audience away. With these five helpful tips and 50 attention-getting formula's, you can easily take your headline strategy to the next level.
I hope you enjoyed reading about how to write headlines - feel free to add any more examples in the comments below.