Hotjar Review: How to Increase Website Conversions

If you want to improve your website conversion rate it’s essential that you understand the behaviour and motivations of your website users. If like me you run a start-up and have a limited budget you might think you can’t afford user experience analytics and customer feedback tools to evaluate how well your website is performing.

But that's where your wrong, you can get 3 heatmaps and 1050 recodings a month in Hotjar for FREE! Want to know more - read my Hotjar review below and see how this tool can help you to get more leads and sales from your website.

Hotjar Overview: What is it?

Hotjar helps you to understand what how users behave on your website and how they REALLY experience it!

By using the power of heatmaps and user recordings (i'll tell you more about these features later) this powerful tool will help you to optimise the conversion and usability of your website.

It also combines both feedback and analysis tools to help you discover where users are clicking, how much time they spend on each page and their scrolling patterns. All these help you pinpoint areas that need improvement.

How to Use Hotjar Effectively: The Features

With more people hesitant to share personal information, Hotjar provides an easy way to truly understand your mobile and website visitors. Here are the main features:

1. Heatmaps

The heatmap feature helps you to visually see where users click, move, and scroll on your website (and is often quite different to what you may expect!).