If you are a small business owner with a lot of traffic and you haven’t thought about adding a chatbot to your website yet, you need to start. It is one of the most effective ways to improve your conversion rate.
Chatbots are changing the way companies interact with their customers. If the chatbot is of a high quality, those changes are usually positive.
In this article I'll show you how chatbots can help in lead generation, learn how the they work and the best practices to follow. I'll also give you an idea of how chatbots influence marketing and improve customer experience.
So what is a chatbot?
A chatbot is software that can communicate with humans via a live chat interface. Either through the company’s website or through platforms like Slack, Skype, Facebook Messenger and WhatsApp.
Simple chatbots scan the keywords in a customer’s inquiry and provide pre-written answers. While more sophisticated chatbots (powered by artificial intelligence and machine learning) use natural language to create conversations and responses that are more complex.
Chatbots are an example of how powerful AI has become for personal and business use.