10 Tips to Create The Highest Converting Landing Pages

highest converting landing page screenshot

A good landing page converts your visitors into leads all while delighting them.

You need to learn how to make a good landing page that gives your customers what they want. This means going beyond simply designing something that “looks great.”

Having the highest converting landing pages on your site is one of the most effective ways to increase your conversion rate. If you’re looking to move leads through your funnel, landing pages are your best friend.

A great landing page is free of distraction and focused on the end goal. From the headline and offer, all the way down to the footer, every aspect focuses on conversion.

In this article I’m going to teach you my top landing page best practices you can use to optimise your existing landing pages so you can attract more prospects and convert more customers.

What is Landing Page Optimisation?

Landing page optimisation is the process of analysing landing pages and implementing changes to improve the user experience and ultimately increase conversions.

It's essentially the art of turning the traffic you already have, so all the people you already coming to your website, and turning more of those people into customers and clients.

In layman terms if you have 1000 people coming to your site a month and you have 1 person converting (this could be signing up to your email list, downloading something, buying your product) and when you do CRO you take the same 1000 people who are already coming to your website, you make your website better and you hope to convert 5 people instead of one.

So, you don't spend more money on driving traffic to your website, you spend time and resources optimising your website so more people can convert.

10 Elements You Need to Create Highest Converting Landing Pages

1. Have an Amazing Offer

When someone arrives on your converting landing page, they need to understand two things instantly:

  • What you’re offering

  • How it will improve their lives

To make clicking your Call-to-Action feel like an easy decision, you need to communicate these two things clearly and concisely as soon as the page loads.

Before you do anything else, think about the offer you want to display on your landing page and what will make it irresistible to your target audience.

2. Make Your Messaging About Them

Messaging is the most important part of your landing page. When someone comes to your landing page they need to know what it is you are offering and the most important thing, what is the value for them.

The biggest mistake I see on people's landing pages is they make it all about themselves, about the features, the pricing, the tools or how they're the number 1 at xxx etc.

You essentially only have 2-3 seconds to convince someone when they land on your landing page to keep reading. You need to grab their attention and convince them to stay and the way to do that is to make it about them, what their outcome will be. You're not the hero of the story, they are.

It's important you understand their desired outcome and use this as your message. For example if someone is buying insurance from you they're not buying a document they're buying peace of mind, knowing their family is safe etc and that's what you want to show on the page.

Putting this on the page means a headline which is your value proposition and a subhead that explains how you're going to do that. You also want to include a strategic image, one that shows the desired outcome.

3. A Clear Call to Action

The goal of every landing page is to get your visitors to click your call to action (CTA). A CTA tends to be a button that encourages a website visitor to take a specific action.

For example:

  • Get Started

  • Sign Up

  • Buy Now

  • Download Now

There are plenty of CTAs you can use, but here are a few tips to make a highly clickable CTA: