So what are highly converting landing page examples from this year? And what makes them so great?
At the end of the day, a great landing page is simply one that clearly defines its value to its audience and generates leads.
Many great landing pages including:
Have an amazing offer
Keep it super simple with clear concise copy
Clear call to actions
Social proof to back up the brand's claims
A video further detailing the offer and its value
Relatable photos to help the visitor envision themselves after getting the offer
Answers to frequently asked questions to reduce objections and friction
Coming up with landing page ideas that will help convert visitors into customers might seem easy enough, but it can be a lot more difficult than it sounds. After all, even seemingly minute details can have a major impact on your conversion rates.
Here are some of my favourite examples of highly converting landing pages. Below each landing page example in this article, I've included a summary of what the brand did right so you can get some ideas of what to include in your own design to increase conversions and overall success.
1. Shopify's free trial - https://www.shopify.com/free-trial
Shopify's trial landing page keeps it simple. The user focused headline is just a few words, and the page relies on simple bullets, not paragraphs, to communicate the trial's details and benefits.
There is only one field you need to fill out before you get started. All of this makes it easier for you to get to the point: selling online with their tool.
"Trusted by over 1,000,000 businesses worldwide" and the testimonials below serve as excellent social proof to reduce doubt and improve credibility.
2. Uber Eats - https://www.ubereats.com/gb
This page couldn’t be any more simpler. They place the call-to-action right in the middle of the page so it can't be missed. There is no white noise to distract you from the one objective. Find food in your area.
3. Hellofresh - https://www.hellofresh.co.uk/
What I love about Hellofresh uses real, relatable imagery that aligns perfectly with the messaging and straight away tells me that I will save money - now who doesn’t want to save money!
It’s simple and really easy to understand what they’re selling and they have strong high contrasting calls to actions throughout the page.
It tells you exactly how the process works and what you'll find in the box to eliminate friction.
They effectively use blocking to separate the important sections of the page and, again, guide your eye.
4. Slack - https://slack.com/intl/en-gb/
I love how this landing page is interactive. It gives you a real perspective on how slack might work for your team and how simple it is to use.
There are strong, compelling headlines throughout the page to highlight all of its major features. Including a strong value proposition. The call to actions are highly contrasting and beg to be clicked!
Finally, I really like the social proof on this page, they have it from both angles, the users and the big brands using Slack.
4. Les Mills On Demand - https://slack.com/intl/en-gb/
I really like the colour scheme of this page, it’s strong and lively. Exactly what I would expect from the workouts.
Above the fold you have a clear and concise headline telling you exactly what the product is, with a strong call to action underneath.
Straight after this they immediately answer my first questions which would be how or what devices can I pay this on. What more do you need to know? What type of classes do they offer, that comes next!
They have a good mix of social proof on the page and overcome any objections with a dedicated block and FAQ’s.
Need Some Expert Advice?
Now that you know all the essential elements of a high-converting landing page and what it takes to create it, it is up to you to make a landing page and watch your visitors convert at the speed of light.
If you need help improving your conversion rate to increase sales, leads, or for a higher ROI on marketing, talk to our conversion consultants for a landing page review today.