Easter is just around the corner so it’s time to start focusing on your plans and optimising your site ready for the holiday season.
There is a lot of steep competition over Easter and a small gap in your process could cost you a sale. In order to reduce the risk of this happening, ensure that all your processes are optimised beforehand. It’s vital you review and test every step of the customer journey from search visibility through to the thank you pages.
Get Your Marketing Ready Marketing is key for making both new and existing customers aware that you will be participating in the holiday sales and alert them to your offers. Many consumers rely on email newsletters and social media to find out about deals so make sure you are utilising these channels.
There will be a lot of marketing noise throughout the Easter weekend so make sure you go the extra mile to make yours stand out from the crowd!
Check Your SEO Make your website as easy to find as possible to increase your chances of attracting new customers. Not only should you focus on keywords related to Easter sales and your product offering, but also optimise around more general terms, such as Easter Sales 2021. It is a highly competitive keyword, but there’s no harm in trying to get ranked for it!
Check your metadata and update any pages related to your Easter offers so they are relevant and up to date with your offers.
Optimise Your Site Landing Pages
The customer interface needs to be user-friendly and give potential customers no excuse to turn away. And make sure discounts are clearly visible so that visitors know exactly how much they are saving.
And lastly, manage expectations!