Measuring the performance of your website can help you learn more
about what matters to your audience, how they find your content, and whether or not it appears in search results. Google Search Console is a free tool designed to assist website owners and SEO professionals in accomplishing this goal.
Google Search Console is one of the most powerful, free SEO tools out there. But most people never use it for anything more than checking vanity metrics like clicks and impressions. Ahrefs
In this article, we will show you how to properly use Google Search Console to improve your website SEO and get more visitors.
How To Use Google Search Console to Improve Your SEO
1. Finding Low-hanging Keywords That You Can Easily Rank
A lot of your pages may be ranking on page 2 or 3 of Google search results for different keywords. These are the keywords that you can quickly work on to rank higher and get more traffic.
Let’s find out what those keywords are:
In your Performance report, click on the filter icon and then select the ‘Position’ option. Next, you’ll be looking for keywords where the average position is higher than 7. (Make sure you have 'position' ticked in the top tool bar).
Only keywords with an average position of 7 or above will now be displayed in Search Console. To sort the list in ascending order, click twice on the position column.
As you scroll down, you will find tons of keywords that rank between 7 and 30. All these keywords are low-hanging fruits where you can easily rank higher.
When choosing the keywords to work on, you would want to choose keywords based on their number of impressions. Higher impressions mean more search traffic for those keywords.
Now that you have mined the low-hanging keywords with higher impressions, the question is how do you improve your rankings for those keywords?
Here are some tips to help you improve your rankings for those keywords.
1. Improve the content by adding more useful information