How to Use Google Analytics for SEO

In this article I'm going to share with you some useful reports in Google Analytics 4 (GA4) that you can use to help track, measure and improve your SEO strategies.

Before deep-diving into how Google Analytics can help you track, measure, and improve your SEO efforts, let’s take a general look at SEO analytics.

What is SEO Analytics?

SEO analytics refers to the process of collecting, tracking, and analysing your marketing data with the core aim of growing your website’s organic traffic.

This is exceptionally useful as it allows you to identify improvement opportunities, gain a deeper understanding of your website’s data, and ultimately maximise ROI on your SEO efforts.

Luckily, there are great SEO analytics’ tools available for measuring your SEO data. One of the most commonly used free SEO analytics tools is Google Analytics 4 (GA4).

How Does Google Analytics Help SEO?

Google Analytics 4 contains valuable data that your business can use to monitor (and improve) SEO performance. If you haven't converted to GA4 yet then here is a really handy Google Analytics Set Up guide for you.

So without further ado, here are 8 ways you can use Google Analytics for SEO:

How to get SEO insights from Google Analytics 4 and Make Improvements

Now you know why Google Analytics is so helpful, it’s time to look at how to use it. Here are 8 questions you should be using your data to answer to help improve your website.

1. How much organic traffic are you getting and is the volume growing?

Google Analytics recognises all the most popular search engines and aggregates traffic from them in the Organic Search traffic channel.

Here's how to do it: