Are your blog posts not converting as well as you’d like them to? Do you want to know the secrets of how to write a good blog post that converts? Then start by looking at your blog post title.
Your headline is the first thing your readers see when they land on your blog. Make a great first impression with your blog title and the reader stays, make a bad one and they bounce. It’s as simple as that!
In this blog post, we will provide you with ten tips for writing irresistible blog post titles. Whether you're a new blogger or an experienced one, these tips will help you create titles that grab your readers' attention, entice them to click through, and ultimately engage with your content.
So, let's dive in and learn how to create blog post titles that are impossible to resist.
1. Know Your Audience
Get to know who your customers are and write directly to them!
Every successful book speaks directly to readers’ pains, problems, and needs. The same goes for every successful blog post.
You’re writing for a specific group of people, and you’re battling with a million other things for their attention and time.
Your blog post title needs to provide value to the reader, understand who they are and be the solution to their problem.
2. Use Powerful Words in Your Blog Headline
When writing catchy blog titles, always try to use compelling words. Use numbers to convey value. Replace overused adjectives with descriptive words that help you stand out and say something unique. Ask questions, include calls to action, and try using strong language that gets attention.
10 ways to xxx
Skyrocket your sales by xxx
Drastically reduce your xxx
Instantly reduce your in xxx
The ultimate guide to xxx
How to xxx
Creating attention grabbing headlines for each piece of content doesn’t have to be difficult or time consuming. If you need some with some blog title ideas help try using one of these examples of catchy headlines for blogs. By using the following 50 formulas you can create your own catchy headlines in no time.
3. Keep Your Blog Titles Short, Clear and Concise
When it comes to blog post titles, clarity and conciseness are key. Your readers should be able to understand what your post is about just by reading the title. Avoid vague or ambiguous titles that leave your readers guessing or unsure about the content they'll find if they click through.
One way to ensure clarity is to use specific words that describe the topic of your post. For example, instead of "How to Improve Your Writing," try "10 Tips for Improving Your Blog Writing." The latter is more specific and gives readers a clear idea of what to expect.
Conciseness is also essential, as shorter titles are more likely to grab readers' attention. Aim to keep your title under 70 characters, as this is the maximum length that will display properly in search engine results. Remember that your title is not an opportunity to summarise your entire post but rather a teaser that should entice readers to click through and read more.
4. For In-Depth Blog Posts Make Them Sound Epic
When you’re writing a really long blog, I’m talking thousands of words here, like a cornerstone SEO piece then your headline needs to reflect this. Don’t let the size of this article get lost, make the blog headline emphasise how much content is here, use phrases like…
The Ultimate Guide
The Beginners Guide
X 101 (for example, SEO Training 101)
When you call your post the ultimate guide, your audience will understand that this is a chunky post that will go in-depth on one topic. It’s definitely an appealing post title, particularly for those who are ready to learn.
5. Optimise Your Headline for SEO
If the aim of your blog post is to bring in website traffic, then you’ll want to optimise your blog title for SEO by including your keyword or keyword phrase within it.
And if you don’t know what keywords your readers are using then do some keyword research so you’ll know exactly what your audience is typing into search engines.
Once you know that, you’ll know what words or phrases you need to include in your blog post title.
Here are my top keyword research tools I use to understand what my readers are searching for.
6. Create Curiosity
Curiosity is a powerful force that can draw readers in and make them want to learn more. By creating curiosity in your blog post title, you can entice readers to click through and read your post.
One way to create curiosity is to ask a question in your title. For example, "Is Your Website Losing Visitors? Here's What to Do About It" prompts readers to click through and find out more about how to solve the problem.
Another effective technique is to use a "teaser" title that hints at the content without giving everything away. For instance, "The Surprising Benefits of Meditation You Haven't Heard About Yet" makes readers curious about what those benefits might be and motivates them to read further.
You can also create curiosity by using strong adjectives or descriptive language that evokes emotion or interest. For example, "Uncover the Secrets to Building a Successful Business" creates a sense of mystery and intrigue.
However, it's important to strike a balance between creating curiosity and being too vague. Your readers should have a general idea of what your post is about, even if they don't know all the details.
7. Be Specific
Specificity is key when it comes to writing blog post titles. Specific titles not only help readers understand what your post is about but also set it apart from generic titles that don't offer much value.
Use concrete, descriptive language that accurately reflects the topic of your post. For example, instead of "How to Save Money," try "10 Ways to Save Money on Your Grocery Bill."
Including numbers or statistics in your title is another way to be specific. For example, "5 Ways to Improve Your Public Speaking Skills" is more specific than "Ways to Improve Your Public Speaking Skills."
8. Using Numbers
Using numbers in your blog post title is a proven way to attract readers' attention and make your content more engaging. People are drawn to numbers because they provide a sense of structure and organization, and they make your title stand out from others.
One effective technique is to use a numbered list in your title, such as "10 Tips for Writing Compelling Blog Posts." This not only makes your title more eye-catching, but it also tells readers exactly what they can expect from your post.
Another way to use numbers is to include specific statistics or data in your title. For example, "80% of Businesses Fail in the First Year: Here's How to Succeed" is a title that draws readers in by highlighting a startling statistic and promising a solution.
9. Experiment with Different Formats
When it comes to writing blog post titles, it's important to experiment with different formats and styles to find what works best for your audience. What works for one blog may not work for another, so it's important to try different formats and see what resonates with your readers.
Some formats to consider include questions, lists, "how-to" guides, case studies, and opinion pieces. By testing different formats, you can determine which types of titles attract the most clicks and engagement from your readers.
Additionally, it can be helpful to test different styles of titles, such as humorous, emotional, or provocative. These styles can be effective in grabbing readers' attention and making your content stand out.
10. Using Emotional Appeals
Using emotional appeals in your blog post title can be a powerful way to connect with readers and draw them in. Emotions are a powerful motivator, and titles that evoke strong feelings such as joy, fear, anger, or sadness can be highly effective.
One way to use emotional appeals is to tap into readers' fears or anxieties. For example, "The Top 5 Mistakes That Could Ruin Your Finances" is a title that could strike fear in readers and make them want to read more to avoid making those mistakes.
Another effective technique is to use positive emotions such as joy or excitement. Titles that promise to help readers achieve their goals or improve their lives can be highly motivating. For example, "How to Create a Life You Love: 10 Practical Steps" is a title that could inspire readers to take action to improve their lives.
Write Better Titles for Your Blog Posts and Engage More Readers
The best blog headlines convince your readers to stay. Of course, you have to follow up with amazing copy that converts, but that’s a topic for another post!
Blog titles shouldn’t come as an afterthought to you, so don’t leave them until last. Remember, they are your only chance at making a good first impression on future customers or clients.
So, don’t let tedious titles for your blog posts drive your readers away. With these five helpful tips and 55 attention-getting blog title formulas, you can easily take your headline strategy to the next level.
I hope you enjoyed reading about how to write great bog titles for your website and good luck writing your next blog post title.