You need to learn how to make a good landing page that gives your customers what they want. This means going beyond simply designing something that “looks great.”
A landing page is one of the most effective ways to increase your website conversions. If you’re looking to move leads through your funnel, landing pages are your best friend.
A great landing page is free of distraction and focused on the end goal. From the headline and offer, all the way down to the footer, every aspect focuses on conversion.
Follow these 10 tips to help you create the best landing pages that convert and boost your conversion rates.
1. Have an Amazing Offer
When someone arrives on your landing page, they need to understand two things instantly:
What you’re offering
How it will improve their lives
To make clicking your Call-to-Action feel like an easy decision, you need to communicate these two things clearly and concisely as soon as the page loads.
Before you do anything else, think about the offer you want to display on your landing page and what will make it irresistible to your target audience.
2. Keep it Super Simple
Don’t over complicate things, there’s no need for it. Keep your landing page clear and easy to read. For example, if you have 10 form fields collecting lots of data and you only need name and email address then remove the extra fields you don’t need.
And if you have lots of copy and you’re saying the same things over and over, remove the fluff and get to the point. Landing pages that are super simple tend to convert better than long pages that go on and on.
If you need a long landing page to answer objections or concerns people have before they opt in or buy from you, that’s fine. All I’m saying is just get to the point and remove the fluff.
3. A Clear Call to Action
The goal of every landing page is to get your visitors to click your call to action (CTA). A CTA tends to be a button that encourages a website visitor to take a specific action.
There are plenty of CTAs you can use, but here are a few tips to make a highly clickable CTA:
1. Choose a contrasting design: Your CTA needs to stand out from everything else on the page. Try to use a colour that contrasts with the background and commands attention.
2. Make the action obvious: Visitors should understand what will happen if they click the button. For example, “Buy now” will clearly initiate a purchase. CTA copy like “Next” or “Click here” is too generic and will leave visitors wondering what action will happen.
4. Show Social Proof
There are so many different versions of social proof. It could be testimonials, case studies, customer results, or videos.
When you’re trying to convince someone to take action on your landing page, social proof is one of the most powerful techniques you can use. Think about how you could feature:
Quotes from customers
Success stories or case studies
Endorsements from social media
Logos of well-known customers or partners
Press mentions from popular publications
5. Create a Video
Not everyone enjoys reading! You need a video to show everything they’re going to get when they opt in, buy your product or sign up for your service. The video should be short and to the point and under 3 minutes (ideally under 1 minute). It should answer any objections people may have before they sign up or buy from you. Keep it concise and describe everything in a logical order. You don’t want to confuse anyone!
6. Use Relevant Images
People respond to, and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, which means the first thing your prospects see on a landing page are the images and colours.
There are many types of image that can be used effectively for landing pages. Product images are the most obvious choice, covering all angles and uses.
As users respond better to pictures of real people, images of people using the product are even more compelling.
You should aim to use images that create an emotional response in the people visiting a landing page. For example, when selling a mattress, someone sleeping on a mattress will be far more engaging than just the mattress itself.
7. Make it Mobile Friendly
So many people are browsing the web on their mobile devices now. It’s a mistake for designers to overlook how their landing pages will look on smaller screens. While creating a design that simply looks good on mobile is an option, simplifying the landing page so it’s more effective on mobile is an even better idea and will increase your conversions.
8. Only Obtain the Information you Need
Asking for too much information can be a quick way to make visitors bounce from a landing page. If you only need the name and email then don’t ask for more information like job title, company name etc
9. Remove the Navigation Bar
Not including a navigation bar ties directly into the idea of single-purpose landing pages. Navigation is visual clutter on a landing page and can result in users clicking to a different page on the site without completing the desired action. Eliminating the navigation bar helps keep the visitor on task.
There’s no sense in distracting a user who’s ready to sign up or purchase by giving them other options.
10. A Good User Experience
Landing pages need good user experience to be effective. You need to ensure the user doesn’t get frustrated with your page and bounce off. So think about:
Page speed -a slow page will make people leave
Simplify and shorten forms
Use visuals to enhance aesthetics and create interest
Use live chat or a chat bot to provide assistance
So there you have it, follow these tips and you’ll have amazing landing pages that convert. And if you want any expert to take a look then book one of our online landing page reviews.